Job Title – Marketing Executive
Location – Glasgow City Centre
Salary – Competitive
ACES is a pioneering independent provider of NHS ophthalmic care in the community and patient care is at the heart of everything we do.
We have been providing NHS eye care since 2005 and will be expanding in 2025 and beyond. We provide a range of services including cataract surgery, YAG laser treatment, glaucoma treatment, oculoplastics and general ophthalmology.
The ACES team work together, collectively and consistently striving for excellence. We support each other, respect each other and are committed to a culture of care, trust and integrity.
This culture extends to our local communities, through our range of charitable and environmental projects. We focus on doing what is right for our patients, our colleagues, our local communities and our planet.
Role Purpose
An exciting opportunity has become available for a talented and dynamic Marketing Executive to join our team in Glasgow City Centre. The successful candidate will play a pivotal role in developing and implementing comprehensive marketing strategies to enhance visibility and drive growth for the ACES brand.
Main Duties and Responsibilities
- Producing compelling and easily understandable written materials/literature aimed at patients and healthcare professionals.
- Using excellent writing skills to develop and optimise content for our website(s), to include landing pages, blog posts, and other digital assets.
- Supporting the development and execution of PR campaigns to enhance brand visibility.
- Creating compelling content for various social media platforms and monitoring and engaging with the online community.
- Crafting and coordinating communications to patients, ensuring consistent brand messaging across all marketing materials and campaigns.
- Collecting and curating patient testimonials that highlight the positive impact of our services.
- Helping to create and execute recruitment marketing campaigns that resonate with potential candidates.
- Support the effort in clinic openings across the UK network by liaising with the Contracts team.
- Helping with the creation of clinical literature and training events aimed at ophthalmology professionals.
- Helping with the organisation of major trade events as well as local community initiatives.
- Looking after the ordering of marketing materials and liaising with suppliers, warehouse and clinics / fields representatives to ensure efficient delivery, along with budget keeping and project planning.
- Collaborating with the wider marketing team and other departments to develop and execute strategic marketing plans aligned with overall business objectives.
- Utilising analytical tools to measure the effectiveness of marketing efforts and campaigns and providing regular updates.
Qualifications:
- Degree in Marketing, Communications, or a related field would be preferred.
- Proven experience (2+ years) in a marketing role.
- Strong understanding of marketing principles, brand management, and marketing communications.
- Excellent written and verbal communication skills.
- Ability to work in a fast-paced environment and prioritise workflow effectively.
What’s in it for you?
- Competitive salary
- Free or discounted optical products/procedures
- Career progression
- Modern working environment with superb technology support
